Google Merchant Center Introduces AI-Powered Product Filtering for Easier Catalog Management
- May 2, 2025
- News

AI Filtering Comes to Google Merchant Center Next
California: Google Merchant Center Next now uses AI to help users manage their product catalogs better. The new product tool makes it less complicated to find and fix feed errors, which helps retailers improve their business results.
With the AI Search for Products tool, merchants can now use basic language to search their product database. This feature turns everyday talk into advanced product filter choices for our data set. Using AI search, retailers can now divide their product selection according to manually added items, products without stock but visitor traffic, products reaching many viewers with weak engagement, and goods that exist on platforms but generate no interest.
Basic English search filters help merchants easily find and fix specific product feed issues. The updated feature permits users to debug data effectively, resolving the persistent issues they have faced. The new feature lets merchants check their listings for weak performance to resolve visibility issues and manage feeds better, boosting overall campaign performance.
Large product feed listings force users to spend extensive time searching for issues in their content. Google implemented AI technology to help merchants identify their product feed problems faster. Intelligent feed optimization and problem location allow merchants to make smarter buying choices and achieve better campaign results.
The update supports Google’s goal of providing merchants with easier tools by helping them better manage their product databases.
Disclaimer: The news articles published on Innovate Marketers are based on reports from reputable third-party sources and are not original reporting by Innovate Marketers. While we strive to ensure accuracy and integrity, we cannot guarantee the completeness or timeliness of the information provided.
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