How to Leverage Images for Powerful SEO Results?

Did you know that using images strategically on your website could boost your SEO rankings and yet still keep important marketing messages?  It’s more than adding an ALT tag, it’s using images in the right way. By following this you can increase both, your search visibility and the effectiveness of your messaging. For instance, you operate a travel website, and you’ve chosen one page to optimize for the phrase “San Francisco hotel.” Of course, you’d also like to include an offer on that page, such as “Book now and save 20%! This is a fantastic offer, but it doesn’t include your target keywords, which is the SEO dream.

Here is a smart trick: instead of simply over-stuffing your page with too many keywords and sales jargon, you might position your marketing message-in this case “Book now and save 20%”-inside an image. Then put your key phrase, “San Francisco hotel,” inside a header tag (H1 or H2) on the page. Now this will allow the important keywords to be visible to the search engines, but the image will bring home the marketing message to the visitor. In addition, placing keyword-rich content in the right places, such as header tags, would make the search engine correctly index the page and enhance ranking. Meanwhile, images will become a good source for embedding a powerful message without losing any SEO potential.

It strikes the best balance between two sides of your equation, that is effective SEO and enticing marketing. Search engines get needed keywords while visitors get a beautiful, persuasive message, the best of both worlds. Images, if used properly, will ensure that every keyword is picked up by the search engine and that one’s marketing message is pretty obvious.